What information do we collect from visitors to our website?

When you interact with and/or fill in a form on our website you may be asked to enter your name, email address, postal address, phone number and other details required to complete the form. These fields may change over time to meet the requirements of the form.

To increase our understanding of how visitors behave on our website, we use Google Analytics. You can read more about this in our Cookie Policy.

How do we use the information?

We may use the information when you register, make a purchase, sign up for a newsletter, respond to a questionnaire or marketing communication, and when you navigate around the website or use specific website functions.

How the information is used will always be explained when you submit the information to us.

How do we use your personal data?

We collect your data in your capacity as a customer/potential customer, stakeholder, visitor or job applicant in order to offer services, fulfil our obligations to you under agreements, respond to your questions or application, and to provide a better experience of our services. We have to be able to identify you so that we can deal with you as a customer, carry out statistical analyses, and for direct marketing (from which you can unsubscribe). The personal data we collect when you place an order or make a purchase on our website is necessary so that we can provide our services and take care of delivery, payment and invoicing, and keep to our agreements. When you contact us on other matters or to apply for a job through one of our communication channels, your contact information and (where applicable) other data is used to respond to your query or application for follow-up purposes.

Who do we share your personal data with?

We will never sell, exchange or in any other way transfer your data to any outside party.

We do not share your personal data with anyone apart from systems, programs and specific operating functions provided by third party suppliers, such as mail clients, mail providers, accounting software, payment services or other parties required for us to fulfil our financial, legal and administrative obligations. In such cases, we may share your data with service providers both within and outside of the EU/EEA. These service providers have corresponding requirements on handling the data we have about you. Your customer data may also be combined with public data to collect more information about you as a customer.

How long do we keep your personal data?

We store personal data about you as a customer or website visitor for as long as an active customer relationship is in place, or for as long as we need to store the data to fulfil the purposes mentioned in this policy. Following termination of an agreement or unsubscribing, we will remove or anonymise your personal data within a reasonable time frame, except in cases where Swedish or European laws, courts or authorities demand otherwise. Your personal data may also be saved due to legal obligations, or for legitimate reasons, such as upholding the Swedish Book-keeping Act. Data stored in connection with your contacting us will be saved until we no longer have any obligation towards you. On termination or unsubscribing, we may store your data for legitimate reasons as evidence of orders placed or for recurring matters.

Your rights

You have the right to request a list of the personal data we have registered about you, free of charge once a year, provided you have a legitimate interest in requesting such data. In some cases you also have the right to have your data transferred. You have the right to have your data amended, supplemented or erased, and are entitled to request limited handling until it has been changed. You have the right to be forgotten, but personal data cannot be erased if we have an agreement to fulfil, or if Swedish or European laws, courts or authorities have other requirements, or if there is a legitimate reason to retain the information. If you believe that there is no legitimate reason, or that your data has been stored incorrectly, you may appeal against the use of your data. You are also entitled to withdraw your consent, complain to the Swedish Data Protection Authority, to oppose decisions and decline profiling, and to decline direct marketing.

We will not send marketing to you by email if you have declined emailings in accordance with the Swedish Marketing Act (§19). If you have previously accepted emailings and would like to unsubscribe from future communications, you can follow the link at the bottom of each email, or email us at the address below. We will unsubscribe you promptly.

Contact us

If you have any questions regarding this policy, please feel free to contact us, see details below.

DAB Group AB
Ringögatan 12
417 07 Gothenburg
+46 10-330 99 01